Marketing activities

Effective marketing strategies have made Interhome a player in all important international markets. This guarantees you, as an owner, excellent occupancy for your holiday home and a great return.

We're always in contact with our customers: every year we send about 850,000 direct mailings, newsletters and personal offers to our guests in Europe – and turn them into loyal regulars.

The online booking trend continues: These days over 56 percent of our customers book online. Every year over 16 million people visit our website looking for an Interhome holiday home. So the Interhome family is constantly growing. Consequently, we invest a great deal in our professional online presence: take advantage of our clearly structured and user-friendly website. Every holiday home is presented on the Interhome web platform with an in-depth description and photos. Our customers will be able to easily locate your property and book it directly online – worldwide and in 15 languages, 24 hours a day. What's more, we promote our offers internationally with extensive online advertising campaigns and targeted search engine marketing.

Marketing activities (PDF, 245 KB)

Our marketing mix is comprised of the following elements: